We both know there’s a lot of hype surrounding mobile apps right now… and I know because me and my team add to it everyday here at MMG. But it’s only because it’s the truth – every church needs to have a mobile app. As a company that builds apps for churches, we know all of the statistics and we want to share those numbers with you so that you can make the best decision for your ministry.

More and more people are spending time on their mobile device and the Church needs to be available in that space.

Unless your church attendees are all over the age of 80 – they are using their cell phones, every day at all times. They are accessing everything that matters to them via their smartphone, and it’s important for you to be available in that space. Just check out these mobile growth statistics below…
 

Mobile Usage

  • 87% of American adults own a cell phone. (Source: Pew Research Center)
  • 51% of mobile traffic is sent from mobile video. (Source: Cisco)
  • 29% of Americans say their phone is the first and last thing they look at every day. (Source: Qualcomm)
  • 44% of cell phone users have slept with their cell phone by their side so they didn’t miss a notification. (Source: Pew Research Center)
  • The average age for a person’s first cell phone is now 13. (Source: Qualcomm)
  • 31% of adults own a tablet device. (Source: Pew Research Center)
  • 78 percent of young people, ages 12 to 17 now have cellphones. Nearly half of those are smartphones. (Source: Pinterest)
  • Out of the world’s estimated 7 billion people, 6 billion have access to mobile phones.

These are some very high numbers and the number of people purchasing smart phones is growing everyday. So the question is, how does your church address this growing phenomenon?  Do you look at the mobile apps as a “ministry”?  If not, perhaps you should.  Len Sweet’s recent book, Viral, reveals how my Googler generation (those born AG-After Google) is poised to revitalize the Church.

Whether you call it evangelism, ministry, or something else entirely, a major part of Church is communications.  Communications is becoming more and more important in the secular world, so there’s no reason why the Church should not be a leader in this arena – if you won’t to save more souls.

If we are to reach a new generation of people and introduce them to the gospel of Christ, we must constantly be working to improve our story-telling techniques – and that means knowing what the trends say about how people communicate and will communicate in the future.  If mobile is the future (err, make that the present) – then our ministries should reflect that.

And the numbers don’t lie. Just look at the statics that Business Insider came up with doing their latest research…

Mobile Marketing For Churches

As the above Powerpoint slide shows, smartphones sold has already exceeded the number of PC’s sold.  That means there are more people with a smartphone than with a computer.  And in 2-3 years, the number of tablet sales will exceed PC sales too.

But that’s just the beginning. Check out this later slide from the presentation they gave:

dumbphoneVSsmartphones

Those numbers above prove exactly why every church needs a mobile app. I think all effective Church leaders need to start broadening their skills to include mobile technology awareness.

Most of your members already have smart phone, so it’s a must that you at least know how to utilize it for the church’s advantage. I think seminaries should start teaching courses on mobile and digital ministries (they probably will).

Every Church Should Have A Mobile App

A mobile app for your church will make your story and information more easily accessible to everyone. That creates:
  1. A greater opportunity for you to be apart of the lives of the people who attend your church.
  2. A greater opportunity for new people to find out about your church and quickly see what you’re all about.

You may think that a mobile app and your church just don’t really fit together, or maybe you personally don’t use apps so you don’t buy into this digital phenomenon, but hey- it’s not about you. It’s about meeting people where they are! It’s about reaching a community in the spaces where people are already doing life. Think about it– if the people in your church like to hang out at the bowling alley every night, then go to that bowling alley. If the people in your church just love to read books, then have a book club. Whatever it is– go there, be there.

And since people are always on their mobile phones, you need to be there too.

A mobile app is far better than just having someone bookmark your webpage, like your Facebook page or follow you on Twitter. A mobile app is an opportunity to engage with people more directly while also leveraging the advances of mobile technology. Maps, podcasts, videos, emails, text messaging, and more – a mobile app reaches deeper than any other technical means.

If you’re interested in a mobile app for your church, that’s exactly what we do. Tell us about your church here! 

And if you’re still on the edge about it, let us know about it in the comments below. We’d love to hear how you feel about mobile apps for the church.

Author

Maurice Lindsay

Maurice Lindsay is the CEO and Head Digital Marketing Consultant here at Maurice Media Group.

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