As an internet marketing consultant, so many people (especially pastors and ministers) ask me what is search engine optimization?
So here is short little overview of what search engine optimization is and why churches need it.
Search engines are one of the primary ways that Internet users find Web sites. That’s why a Web site with good search engine listings may see a dramatic increase in traffic.
Search Engine Optimization known as (SEO) is the process of improving the visibility of a website or a web page in search engines via search results. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines. All web development agencies offer SEO and most freelancers do also. SEO is becoming a necessity for all websites now. It’s pointless having a Website looking fantastic, if no one is able to find it? There are plenty of ways to optimize and promote your websites. Me, as a web designer myself I always offer SEO for all of my websites whether the clients.
Why Churches Need SEO
Jesus told us to go into all the world, and to preach the gospel to all men. And with the the power of the Internet – we now have the ability to do that. The internet provides us a numerous ways to spread the gospel to our local (and national) communities.
And one of those ways is SEO.
With a SEO’d church website, you have the capabilities to reach new people in your local area on a daily basis. All you have to do is rank in search engines for popular keywords that people are searching for.
As a local church you will probably have a good ranking in Google for your actual name. As other churches and local (geographical) sites refer to your site using your church name as the anchor text, this will happen by itself. But when we think of Internet as a place to evangelize, there are not many people who will look for information about God by typing the name of your local church (when they have not even heard about it earlier). That is why you need to work actively to optimize for keywords and expressions that non Christians are interested in. That’s why I recommend all churches have a blog on their websites.
Blogging is the easiest way to get ranked in google for keywords. With my blog, Wake Up To Your True Identity – i’m able to reaching huundreds of people every day on auoto-pilot beucase all of my articles are search engine optimized and people find them in Google searches every day. My blog has saved many people’s lives so I know for a fact that SEO is one of the best ways to use the internet to spread the gospel.
SEO is needed no matter what you do
As I mentioned earlier you will probably not need much SEO work to get a good ranking in Google or the name of your church (at least not if you add the city name of the church in the search). But to get a good ranking for evangelistic content written on your page – some SEO work needs to be done. And good SEO takes time, it’s not an overnight process. It takes Google a while (30 – 60 days) to crawl your website and rank it in Google for high competitive keywords above other websites.
That’s why you need a internet marketing expert to handle the SEO for your church websites. Which just so happens to be the guy writing this article lol. So feel free to hit me up if you need some SEO or any other internet marketing services for your ministry.
I hope you have enjoyed reading this article. Now I look forward to read what you think about SEO and church ministry, so please share your thoughts in the comments below…