As of 2012, social networking is essential for all churches, ministries and entrepreneurs. As we all know, the power of networking is amazing (when done right).

The benefits of social networking are many but require judicious and responsible use to be enjoyed. But when done well, social networking can enhance the fellowship of the church by providing the congregation a window into each other’s lives. It can mobilize congregants to serve their neighbors and enhance the church’s mission by embedding the community of church relationships in the local and national community.

Social networking allows you to connect with an unlimited amount of people right from the comfort of your home or wherever you choose to use the internet.

I spend about an hour a day networking and spreading the good news of Christ on numerous different social networking sites. As a result, I have a very big list of contacts and I have spreaded the gospel to thousands worldwide. That’s the power of social networking.

What is Social Networking

Social networking is defined as being the act of exchanging information, personal or public, through various forms of technology, such as the Internet, cell phones, and other services. Almost all social media has emerged on the Internet, with many developing applications, or “apps,” for use on cell phones, MP3 players, and other hand-held devices.

Social media is a newer concept that has yet to adopt a standardized definition. However, social media can be best defined as an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities.

Social media and networking have become a diverse tool and can be accessed by anyone. One person can post or share information and share it with hundreds, even thousands, of people across the world in a matter of seconds.

Through different forms of communication such as blogs, facebook, twitter, instagram, linkedin, youtube,  and all the other social networking sites – this new phenomenon has changed the way that people share information. For any church to succeed – social networking and social media marketing is a necessity in today’s digital age we live in.

The Top 6 Social Networking Sites

  1. LinkedIn
  2. Facebook
  3. Youtube
  4. Twitter
  5. Google +
  6. Pinterest

The Importance Social Networking For Churches & Ministries

“It Deepens Fellowship”

Brandon Vogt is a Catholic writer and speaker who blogs at He is the author of The Church and New Media: Blogging Converts, Online Activists, and Bishops Who Tweet (Our Sunday Visitor).

At its core, the church is basically one giant social network. It exists as an intricate, interconnected community. Even more, God is a network himself—the Trinity—expanding with communion.

As social beings created by a communal God, we should take courage and not be afraid of modern social media. There are five primary reasons congregations should embrace these tools to aid church fellowship.

First, fellowship is not an end in itself, but a means to many other goals: community, evangelism, and personal/spiritual growth. Social media amplify each of these elements exponentially and therefore are a potent aid to fellowship.

Second, social networking transcends geography. These tools extend fellowship beyond the church walls and stretch it around the world. They help us fulfill Jesus’ command to Peter, which still echoes for us: “Put out into deep water” (Luke 5:4).

If you are a church, ministry, or (christian) small business owner then you must shift your marketing efforts towards towards social media if you haven’t done so already. I highly suggest you get the ball rolling by setting up a facebook and twitter pages and your linkedIn profile. Those two sites alone will give you access to millions of people to minister the word of God to.

I would love to here your success stories or questions. Please share below by commenting. Wishing you much success!


Maurice Lindsay

Maurice Lindsay is the CEO and Head Digital Marketing Consultant here at Maurice Media Group.

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