Whether you know it or not, you are marketing your church. Here’s how to do it right…
Hollywood producer and Church Marketing Guru, Phil Cooke, shares some top notch advice on how to market your church without diluting your message. Enjoy!
Phil shared some very good tips on how to market your church or ministry in this digital age we live in today. If you listened, you should now know exactly what to do to make a difference and spread the good news to more people in your local area.
Working and talking with as many ministries and churches as I have in the last 2 years, I am still alarmed at how many pastors and leaders think marketing is what separates them from being the church on the corner to being the church on the cover. Becoming a mega-church is not achieved through really great marketing, like people think.
While marketing is VERY VERY VERY important, it’ not the sole reason for churches that grow into medium sized and mega churches. Behind most Mega-churches are often very worn out pastors who put blood sweat and tears to directly reaching his local community and effectively communicating to the people who they are as a church, what they do and why they do it. In other words, they devote their life to reaching the people and saving souls, and the people love the authenticity so much that they do the marketing for Him by telling everyone they know to come to their church.
Most small churches that have been small for years, are most likely not reaching out to the people (from my experience). You can be the best pastor in the worldly and know the bible like the back of your hand, but if your heart isn’t really after the people, it will show in the delivery of your message and everything you do – and your church will not grow!
I grew up in the church and I’ve seen some of the most gifted pastors I the world never turn out to who God predestined them to be, because they focused more on getting more money out of the congregation than reaching out and saving souls. For more on this, here’s a great article on 5 reasons why churches don’t grow.
What about your church? How are you reaching out to your local community? Let me know in the comments below…